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Carnet de bord d’un explorateur du web à qui la routine cassait les pieds | About me
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Posts tagged "big data"
The Intelligent Brand Framework

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. Its goal is to ensure that marketers don’t blindly focus on any one area without due consideration for the implications and tradeoffs to the organization’s broader goals. The goal is to help marketers find balance.

The Intelligent Brand Framework

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. Its goal is to ensure that marketers don’t blindly focus on any one area without due consideration for the implications and tradeoffs to the organization’s broader goals. The goal is to help marketers find balance.

Evolution of the Information Management Lanscape

les 5 caractéristiques psychologies du test BFI et leur niveau de corrélation avec des données de mobilité, via le poster de l’étude “Qu’est-ce que votre téléphone dit de vous ?”. | En quoi les Big Data sont-elles personnelles ?

A Planet of Civic Laboratories - The Future of Cities Information, and Inclusion

rapport de la commission “Innovation 2030” - Impact des ambitions pour la France

Infographie: Quels bénéfices clients des (Big) Data Marketing ?

Les 4 pilliers du Big Data | Infographie (IBM)

Pertinence et besoin d’investissement du Big Data par secteur d’activité | étude TNS Infratest / T-Systems: le Big Data au coeur de la prise de décision des DSI (novembre 2012)

Beyond Goods and Services: The (Unmeasured) Rise of the Data-Driven Economy

Beyond Goods and Services: The (Unmeasured) Rise of the Data-Driven Economy

Big data choices | Predictive Analytics 101

Depending on the use case engineering the Analytics solution (Raw Data -> Aggregated Data ->  Contextual Intelligence -> Analytical  Insights (reporting vs. prediction) -> Decisions (Human or Automated Downstream Actions)) will require choices and decisions along various dimensions.

Cascade 2.0 - To Go from Big Data to Big Insight, Start with a Visual

We are documenting every tweet, retweet, and click on every shortened URL from Twitter and Facebook that points back to New York Times content, and then combining that with the browsing logs of what those users do when they land at the Times. This project is a relative of the widely noted Cascade project. Think of it as Cascade 2.0.

The Analytics Big Bang

The long road to become a big data scientist

Big Data and Advanced Analytics Pyramid