Depending on the use case engineering the Analytics solution (Raw Data -> Aggregated Data -> Contextual Intelligence -> Analytical Insights (reporting vs. prediction) -> Decisions (Human or Automated Downstream Actions)) will require choices and decisions along various dimensions.
Cascade 2.0 - To Go from Big Data to Big Insight, Start with a Visual
We are documenting every tweet, retweet, and click on every shortened URL from Twitter and Facebook that points back to New York Times content, and then combining that with the browsing logs of what those users do when they land at the Times. This project is a relative of the widely noted Cascade project. Think of it as Cascade 2.0.